--- title: "SwiftShop.pl — agent-native commerce platform for Poland" description: "SwiftShop.pl is a Polish commerce platform built for the agentic web: an ACP/MCP-accessible storefront, KSeF-native e-invoicing, WCAG 2.2 AA accessibility and BLIK + InPost logistics as defaults, not plugins." lang: en url: https://swiftshop.pl/ markdown_url: https://swiftshop.pl/index.md section: home updated: 2026-10-10 sources: - id: ksef_scope org: "Ministerstwo Finansów / Krajowa Administracja Skarbowa" url: https://ksef.podatki.gov.pl/informacje-ogolne-ksef-20/zakres-obowiazkowego-ksef/ date: 2025-06-30 - id: pad_act org: "Dziennik Ustaw RP" url: https://eli.gov.pl/api/acts/DU/2024/731/text/O/D20240731.pdf date: 2024-05-15 - id: acp_openai org: "OpenAI" url: https://openai.com/index/buy-it-in-chatgpt/ date: 2025-09-29 - id: blik2025 org: "Polski Standard Płatności (PSP)" url: https://www.blik.com/blisko-3-mld-transakcji-blikiem-w-2025-r-i-ponad-2-mln-nowych-uzytkownikow date: 2026-02-17 - id: acp_spec org: "Agentic Commerce Protocol" url: https://www.agenticcommerce.dev/ date: 2025-09-29 - id: ksef_roadmap org: "Ministerstwo Finansów" url: https://ksef.podatki.gov.pl/etapy-wdrozenia-ksef/ date: 2025-10-08 - id: inpost30k org: "Grupa InPost" url: https://inpost.pl/sites/default/files/docs/dla-prasy/2026-09-03%20Grupa%20InPost%20ma%20juz%2030%20000%20maszyn%20Paczkomat%20w%20Polsce%20i%2070%20000%20w%20calej%20Europie_WCAG.pdf date: 2026-09-03 - id: cwv org: "Google / web.dev" url: https://web.dev/articles/vitals date: 2024-03-12 - id: kig2025 org: "Krajowa Izba Gospodarcza (KIG), on GUS retail reporting" url: https://retailnet.pl/2026/02/06/kig-e-handel-osiaga-91-udzialu/ date: 2026-02-06 - id: dnb_shops org: "Dun & Bradstreet Poland, via Rzeczpospolita" url: https://ewp.pl/liczba-sklepow-internetowych-w-polsce-rosnie-mimo-presji-globalnych-platform/ date: 2026-01-28 --- # A storefront humans and AI agents can both check out on. SwiftShop.pl is a Polish commerce platform built the other way round. Instead of bolting AI, e-invoicing and accessibility onto a 2015 codebase, we start from the four things Poland actually mandates and the one thing the market hasn't caught up with: a checkout any agent can complete. ## Four deadlines already landed. Almost nobody re-architected for them. > Poland is the rare market where regulation, payments and logistics all changed inside 24 months. Each change is a migration project for an incumbent — and a greenfield for us. ### E-invoicing became mandatory Every Polish business had to issue structured invoices through KSeF from 1 April 2026, and had to *receive* them from 1 February 2026.[1] Billing is no longer a PDF you email. It is an XML document with a government-issued number. ### Online shops became regulated for accessibility The Polish Accessibility Act has applied to e-commerce since 28 June 2025, supervised by the Minister for Digitalisation, with penalties up to 10% of turnover.[2] Your checkout is now a regulated surface. ### Agents started buying On 29 September 2025 OpenAI and Stripe open-sourced the Agentic Commerce Protocol so an AI agent can complete a purchase for a user.[3] Over 700 million people use ChatGPT weekly. Almost no Polish shop is reachable by any of them. ### BLIK ate the online checkout Poles made 1.4 billion BLIK payments online in 2025 worth 219 bn PLN — roughly triple the estimated value of card payments online.[4] A store that treats BLIK as an optional plugin loses the default. > **Note:** SwiftShop.pl is pre-launch. Everything on this site is either a verifiable third-party figure, a published standard, or clearly labelled as our own plan. There are no invented customer counts, no fake logos and no fabricated reviews — see how we handle claims. ## Six things a Polish shop needs that no single stack gives it ### An agent gateway, not a chatbot Your catalogue is published as an MCP server and an ACP checkout. Any compliant agent — ChatGPT today, others as they adopt the spec — can search, configure and pay, while you remain merchant of record.[5] ### KSeF-native billing FA(3) structured invoices are generated from the order and submitted to KSeF automatically, with offline24 mode and QR-coded visualisations for the cases where you still must hand a document to a human.[6] ### Accessibility as architecture WCAG 2.2 AA and EN 301 549 are enforced in CI, not audited against once. Your statutory accessibility statement and the 30-day complaint workflow ship with the storefront. ### Polish payments as defaults BLIK, BLIK Pay Later, pay-by-link, Apple and Google Pay, cards and COD — on by default, because 20.7 million Polish accounts already use BLIK twelve times a month.[4] ### Logistics that matches reality Paczkomat picker at checkout, label generation, cash-on-delivery reconciliation and returns — against a network of 30 000 lockers in Poland alone.[7] ### A sub-second storefront LCP under 2.5 s, INP under 200 ms, CLS under 0.1 at the 75th percentile are release gates, not aspirations.[8] 82% of Polish online shoppers are on a phone. ## The numbers we are building against > Every figure below is sourced, dated and mirrored as JSON at /data/market-data.json, so an agent can reason over the same numbers a human reads here. - **91.971 bn PLN** — Polish online retail turnover in 2025 [9] - **9.1 %** — of all Polish retail now happens online [9] - **≈75 k** — active online shops competing for that demand [10] - **20.7 m** — active BLIK accounts at the end of 2025 [4] ## What is built, what is next - **Now (2026-10-10) — Architecture and the agent gateway**: The ACP checkout surface, the MCP catalogue server and the KSeF invoice pipeline are the parts that are hardest to retrofit, so they are the parts we built first. - **Q1 2027 (2027-01-01) — Design-partner beta**: Twenty-five Polish merchants across e-grocery, specialist retail and B2B wholesale run real orders on the platform, with migration support and a named engineer. - **2027 (2027-06-01) — Public launch**: Self-serve onboarding, the full fee schedule, the public price-and-stock API and the Cloudflare-edge rendering tier. - **Later (2028-01-01) — Cross-border**: Multi-currency settlement, EU VAT OSS and IOSS handling, and agent-readable catalogues in every locale. Only 4.9% of Polish firms sell online abroad — that gap is the growth story. ## Fair questions, direct answers ### Q: Is SwiftShop.pl live? No. The domain currently resolves to a hosting placeholder page and the company is in KRS registration. This site is the technical and commercial case for the platform we are building. ### Q: What does "agent-native" actually mean? It means the storefront exposes a machine interface as a first-class product surface: an MCP server for discovery and configuration, an ACP checkout for transacting, and an llms.txt plus structured data layer so a language model can read the whole catalogue without scraping HTML. ### Q: Do I still need a marketplace? Probably, for reach. SwiftShop is designed to be the channel you own — where you set the fee, keep the customer data, and where the agent relationship points at you rather than at an intermediary. ### Q: How can you promise accessibility when audits are expensive? Because we put it in the build pipeline instead of the calendar. Automated axe-core and contrast checks fail the build, and every component ships with a manual test script for the parts automation can't judge. **Talk to us before the beta fills** — Twenty-five design-partner seats. We would rather have five committed merchants than fifty lukewarm ones. - Start a conversation: /contact/ - Read the technical case: /why-swiftshop/ ## Sources 1. Ministerstwo Finansów / Krajowa Administracja Skarbowa. [Zakres obowiązkowego KSeF (KSeF 2.0)](https://ksef.podatki.gov.pl/informacje-ogolne-ksef-20/zakres-obowiazkowego-ksef/) — 2025-06-30 2. Dziennik Ustaw RP. [Ustawa z dnia 26 kwietnia 2024 r. o zapewnianiu spełniania wymagań dostępności niektórych produktów i usług przez podmioty gospodarcze (Dz.U. 2024 poz. 731)](https://eli.gov.pl/api/acts/DU/2024/731/text/O/D20240731.pdf) — 2024-05-15 3. OpenAI. [Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol](https://openai.com/index/buy-it-in-chatgpt/) — 2025-09-29 4. Polski Standard Płatności (PSP). [Blisko 3 mld transakcji BLIKIEM w 2025 r. i ponad 2 mln nowych użytkowników](https://www.blik.com/blisko-3-mld-transakcji-blikiem-w-2025-r-i-ponad-2-mln-nowych-uzytkownikow) — 2026-02-17 5. Agentic Commerce Protocol. [An open standard for programmatic commerce flows (Apache-2.0)](https://www.agenticcommerce.dev/) — 2025-09-29 6. Ministerstwo Finansów. [Etapy wdrożenia KSeF 2.0 — mapa drogowa](https://ksef.podatki.gov.pl/etapy-wdrozenia-ksef/) — 2025-10-08 7. Grupa InPost. [Grupa InPost ma już 30 000 maszyn Paczkomat w Polsce i 70 000 w całej Europie](https://inpost.pl/sites/default/files/docs/dla-prasy/2026-09-03%20Grupa%20InPost%20ma%20juz%2030%20000%20maszyn%20Paczkomat%20w%20Polsce%20i%2070%20000%20w%20calej%20Europie_WCAG.pdf) — 2026-09-03 8. Google / web.dev. [Web Vitals — LCP ≤ 2.5 s, INP ≤ 200 ms, CLS ≤ 0.1 at the 75th percentile](https://web.dev/articles/vitals) — 2024-03-12 9. Krajowa Izba Gospodarcza (KIG), on GUS retail reporting. [E-handel stanowił 9,1% handlu detalicznego w 2025 roku](https://retailnet.pl/2026/02/06/kig-e-handel-osiaga-91-udzialu/) — 2026-02-06 10. Dun & Bradstreet Poland, via Rzeczpospolita. [Liczba sklepów internetowych w Polsce rośnie mimo presji globalnych platform](https://ewp.pl/liczba-sklepow-internetowych-w-polsce-rosnie-mimo-presji-globalnych-platform/) — 2026-01-28